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Why We Choose Pure Organic

We believe that choosing organic is best for both people and the planet. We've spent over 30 years developing our organic supply chain; we even grow some of our ingredients ourselves.

Choosing organic reduces potential harm from pesticide residue, including insecticides, herbicides and fungicides, artificial fertilizers and many other synthetic toxic chemicals.

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We believe organic ingredients are the most effective, pure, beneficial ingredients you can use - no other ingredient contains higher levels of beneficial antioxidants, minerals, essential amino acids and vitamins than those which have been organically grown. Most importantly, choosing organic respects the delicate eco-system balance that our world depends on.