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Our Functional Ingredients

'Functional' ingredients, such as emulsifiers, detergents/foaming agents and surfactants (short for surface active agents - ingredients that help products to rinse or cleanse more effectively) have no natural equivalents - yet! These 'functional' ingredients are necessary to give the performance or textures that you value - after all, there's no point in making a shampoo if it doesn't rinse out of your hair, or a cream that leaves a sticky feel on your skin.

In our products, as far as possible these ingredients are processed from natural plant material. But - and this is important - the source materials for these ingredients tend to come from 'conventional' rather than organic farming methods.