Our Sustainability Commitment

OUR SUSTAINABILITY COMMITMENT

We do good so you can look and feel good, naturally. As an ethical clean beauty company, we are mindful of our responsibility to create our natural skincare products in a sustainable way.

Leaders in Clean Beauty

In 2014, we made retail history as the first global health and beauty brand to achieve a perfect 100/100 ethics score.

Carbon Neutral Since 2008

Our UK Eco-Factory is powered by 100% renewable electricity and recycles over 20% of its own water.

Certified Organic Ingredients

Over 90% of our ingredients are certified organic by the Soil Association, our partner since 1991.

Animal-Friendly Beauty

Our high-performance organic skincare is tested exclusively on willing human volunteers. We have never tested on animals.

Champions of Biodiversity

We've helped save over 50 million bees by campaigning against harmful pesticides and protecting natural habitats.

Ocean-Safe Formulations

We have never used plastic microbeads in our scrubs or polishes, ensuring our waterways stay pristine.

ABOUT OUR INGREDIENTS

Sustainable ingredients ethically sourced. We work directly with fair-trade agricultural communities worldwide.

FRANKINCENSE

ORIGIN: OMAN

We source our pure essential oil from Oman’s Dhofar region, the historic home of the world's finest frankincense. To support local communities, a dedicated group of 20 experienced collectors use traditional tools to gently score the bark of Boswellia sacra trees. After the milky sap hardens in the sun for two weeks, these golden resin 'pearls' are hand-harvested and steam-distilled at a local distillery to extract the precious oil.

PALMAROSA

ORIGIN: UGANDA

Sourced from wild fields near Tororo in eastern Uganda, our organic palmarosa essential oil is processed at an innovative, eco-friendly community distillery. We partnered with a local farmer, Joel, to establish this sustainable facility, creating vital employment by sourcing raw crops from regional farms. This zero-waste plant runs entirely on green energy, utilizing solar panels for electricity and turning dry grass remnants into briquettes to fuel the boilers. To further support the community, we proudly co-fund their organic certifications and built a local water well, while also sourcing our purifying organic lemongrass and organic citronella oils from Joel’s ethical farm network.

CHIURI BUTTER

ORIGIN: NEPAL

Harvested in the Surkhet Valley of southwest Nepal, our organic chiuri butter is a nutrient-rich, ethical alternative to traditional palm oil. This sustainable plant butter is wild-gathered by a collective of around 60 local village women who gently shake the chiuri trees to collect the fallen fruit. After hand-separating the flesh and sun-drying the seeds at home, the women bring their harvest to a local cooperative where they are paid a guaranteed fair price. The seeds are then traditionally pressed, providing vital financial independence for women while preserving ancient Nepalese agricultural traditions.

GERANIUM OIL

ORIGIN: DEMOCRATIC REPUBLIC OF CONGO

Handpicked on a certified fair trade and organic plantation in the Democratic Republic of Congo, our balancing geranium essential oil delivers profound social restoration alongside premium skincare benefits. This ethical estate provides income security and empowering life skills to more than 250 local workers, including many mothers affected by the region's civil war. By choosing this ingredient, your purchase directly contributes to fair trade premiums that fund local healthcare access and a dedicated school tuition fund for the workers’ children.