July 25, 2018


This one’s for the guys. Yes, you can maintain a well-groomed appearance and healthy-looking skin and no, it doesn’t have to involve a mass of products. In fact, it can be very simple.

The aim of our new Men’s Age-Defying Moisturizer and newly-designed For Men range was to offer a simple yet highly effective routine that’s easy to commit to. There’s no need to revolutionize your skincare routine—let’s keep it simple and under a few minutes.

First off, let’s get started with some Skin 101.


How is men’s skin different to women's? 

First, we’ll discuss the obvious: facial hair. Men have coarser, darker, and faster-growing facial hair than women. Plus, men’s skin can become dehydrated and extra dry due to the constant stress of shaving, which can compromise the skin’s moisture barrier.

Due to androgen (testosterone) stimulation, a man’s skin is about 25% thicker and has a tougher texture than a woman’s. It also have more active sebaceous glands, and therefore, more pores. As a result, men’s sebum (oil) production is twice that of women.

Men also have more connective tissue and higher collagen density and arranged to give better support to the surrounding structures of the skin and fat, so men’s skin naturally ages more slowly. However, signs of ageing occur more quickly once they do start. Men are most affected by sagging skin combined with puffy eyes and dark eye circles.


What are the basics for a good skincare routine?

Good news—a great skincare routine doesn’t have to be complicated. In fact, an encompassing regimen involves only 3 products and a couple minutes each day. Read on for the essential steps.



Step 1: Cleanse

Daily cleansing is essential in every skincare routine—it removes daily impurities and prepares the skin for a smoother shave. Using a gentle face wash daily helps to cleanse the skin from dirt, impurities, and excess oil that has settled inside your pores and on top of your skin. This will help to prevent clogged pores, breakouts, will minimize shine and will making shaving easier. Having a cleansed face also helps your skin to take in the benefits of everything you apply afterwards, including exfoliants, moisturizers, and after-shave.

We recommend cleansing 1-2 times per day—once when you wake up to remove the impurities accumulated in your sleep, and once to before bed to cleanse the day’s buildup (if you’re only cleansing once per day, before bed is best).




Step 2: Exfoliate

Regular exfoliation, ideally before each shave, works to remove dead skin cells and buildup of oil that can clog pores, cause breakouts, or lead to ingrown hairs. Exfoliating allows healthy skin cells to be at the surface of your skin, which leads to a brighter complexion while also minimizing fine lines and wrinkles. By buffing away dead skin cells, face scrubs will also help you attain a smoother, closer shave. 

Ideally, you should exfoliate 2-3 times per week—avoid exfoliating every day, as it can lead to irritated skin.



Step 3: Moisturize

Once you’ve cleansed and exfoliated, the next step is to hydrate and protect your skin with a moisturizer. The constant stress of shaving can compromise the skin’s moisture barrier, which helps to protect from chemicals in the environment that cause irritation and a sensitized skin condition. Moisturizers deliver essential vitamins and nutrients directly into your skin, while also working as a barrier to protect the skin from toxins.

Our new clinically proven Men's Age-Defying Moisturizer is designed to deliver maximum benefit to all skin types, our certified organic skincare hero visibly reduces fine lines and wrinkles. It also firms, hydrates and boost’s skin elasticity. We’ve scientifically formulated it with antioxidant-rich cactus stem cells, revitalizing green tea caffeine and a smoothing 3-Peptide Complex, to be light enough to use around the eye area as well as the face, keeping age defence fuss-free. For all skin types.

A moisturizer should be applied morning and evening to smooth, protect, and revitalize the skin.



Bonus Step: Energize 

End of your simple skincare routine with a spritz of your favourite Cologne, and enjoy the energizing scent of pure essential oils including bergamot, grapefruit and bay—perfect for taking you through a busy day.


So, what does this look like?

To see what this routine looks like in real life, check out our video below:



And it's as simple as that. Visit here to check out the For Men collection and to shop these essentials. 


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