our-roots

March 07, 2014

We like to think of ourselves as pioneers. Today awareness and interest in natural remedies, skin and body care are on the increase. But when we opened our first shop in Covent Garden, we were one of the few pushing against the synthetic chemical approach to skin and health care that had been adopted by much of the industry. Our vision was to bring the expertise of the apothecary and our holistic approach to health and beauty to local people and their communities.

Apothecaries had a deep knowledge of herb-based remedies, establishing their own Worshipful Society, way back in 1617. One of the distinctive features of their trade was the blue bottles filled with herbs and potions that lined their shelves. Call us old fashioned but we felt that much of their time-tested knowledge was being lost and the world could do with a strong dose of what they used to offer.

What matters to us are people, their health and their happiness. We're obsessed with discovering and delivering natural ways to improve health and wellbeing through our outstanding natural and organic skin and body care products. We also believe passionately that our environment is of vital importance, both in its own right and as the source of many of the plants and herbs vital to our wellbeing.



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